Morpheus Commerce SFA is focused on providing useful segmented, aggregated and detailed reporting that assists in identifying opportunities and trends. The business intelligence aspect is all about feedback, to the user and management, which is the key for clear visibility of the business in terms of trade, the user and the market. This business intelligence is available via scheduled emailing, ad hoc and weekly offline decks that enable multiple levels of insights that can drive actions.
We also use our 3rd party reporting engine i.e. Qlikview for interactive “cool” and colourful dashboards.